Brand design
Description
Overview:
They thought their logo was not appropriate for business development in terms of accessibility and brand identity so they would like to redesign the logo to convey the service and brand identity. The design process and discussion of the brand are as below.
3 words to describe the brand:
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Innovation
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cooperation
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Biotech
The brand slogan:
Innovation x Incubation
Target audience:
Biotech startups or Innovative business
Describe the brand colour with emotions:
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Lively, Energetic
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Warm, mild
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Minimalism
First design proposal
In the first proposal, I designed 3 logos with different concepts and brand identities from the interview.
Overview:
Logo_01:
Logo_02:
Logo_03:
Second design proposal for the "Logo_03":
Overview:
They liked the concept of the “Logo_03”, but they thought the design was too informal to be used on the documents. Therefore, about the redesign of the “Logo_03”, they would like to have some square shape on the logo and a more professional concept.
Third design proposal for the Color scheme & Font of the "Re-design_03":
Overview:
From the second proposal, they selected “Re-dsign_03” as the brand logo. The third stage was the discussion and confirmation of the colour scheme and the font.
Design concept:
Innovation: Origami was the idea of the logo design that origami can create various artworks.
Incubation: Each folding on the paper is a process to become an artwork. The concept expresses the process that startups becoming a unicorn might encounter chaos and disappointment.
Font:
Source Han Sans
Final design:
Colour scheme:
